Targeted reach

Now you can advertise to people searching on most Search Engines and appear for any search you wish, this allows companies to explore different markets without large costs.

Greater control

You can edit your ads and adjust your budget until you obtain the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations. The amount of control depends upon the search engine. Most of our pay per click budgets are spent within on the Google search engine.

Measurable value

Most search engine pay per click structures have no minimum spending requirement or time commitment. And with the cost-per-click option, you are only charged if people click your ads. This means that every pound of your budget goes toward bringing new prospects to you.

Drawbacks

The major drawbacks are costs and click rates compared to natural SEO. The cost of paying per click are not to be underestimated and we have had clients whom can easily spend several thousand pounds per month. Some companies spend literally millions per year. That said some of our clients run just a few adverts limited to £25 per month.

There is also research to show that people are 85% more likely to click on a natural optimised highly ranked website rather that a sponsored page. This is Divine Websites offers the very best in natural SEO as a first choice for the key services of a company and pay per click for small targeted work.